Livestream elrow at Casa Batlló
Livestream elrow at Casa Batlló
elrow
BCN
2022
Livestream elrow at Casa Batlló
Livestream elrow at Casa Batlló
Project Credits
Concept & Co‑Creation: elrow x Desperados
Institutional & Venue Partners: Casa Batlló (UNESCO World Heritage) with support and permits from the City of Barcelona for filming, street management and communications.
Creative & Show Direction: elrow Creative Team (Juan & Cruz Arnau leading), staging, performers, narrative; Desperados Inner Tequila Studios, interactive games and digital party layer.
DJs: Paco Osuna, De La Swing, Tini Gessler (Barcelona‑rooted line‑up connecting the city’s scene with the global audience).
Format & Reach: One live elrow Show broadcast from Casa Batlló’s interiors and rooftop, streamed globally via Facebook and brand channels to hundreds of thousands of viewers in the middle of lockdown.
Highlighted
We brought together a historic Gaudí building and a group of artists and brands to turn historic landmark Casa Batlló into a one-night-only live stage, streamed to the world from home.
Project Description
When the pandemic stopped physical events, we suddenly had a strange kind of freedom: if nobody could come to our dance floors, maybe we could take the dance floor to places that had never hosted one before.
That’s how the idea of elrow Show was born with Desperados (a series of livestreams from “impossible” locations) and very quickly the conversation moved to a building we had always admired from the street: Casa Batlló.
Working with a UNESCO World Heritage site meant months of coordination with the city and the Casa Batlló team. The goal was clear: not a hidden party, but opening Gaudí’s house as a live stage for millions watching at home.
Creatively, we treated the building as the main act—adding light, music, and performance into its architecture without covering it. DJs Paco Osuna, De La Swing, and Tini Gessler played from inside one of Barcelona’s most iconic landmarks, turning the house itself into part of the show.
It proved something bigger for us: brand content can become a cultural moment when city, institution, and creativity actually build it together.
Project Credits
Concept & Co‑Creation: elrow x Desperados
Institutional & Venue Partners: Casa Batlló (UNESCO World Heritage) with support and permits from the City of Barcelona for filming, street management and communications.
Creative & Show Direction: elrow Creative Team (Juan & Cruz Arnau leading), staging, performers, narrative; Desperados Inner Tequila Studios, interactive games and digital party layer.
DJs: Paco Osuna, De La Swing, Tini Gessler (Barcelona‑rooted line‑up connecting the city’s scene with the global audience).
Format & Reach: One live elrow Show broadcast from Casa Batlló’s interiors and rooftop, streamed globally via Facebook and brand channels to hundreds of thousands of viewers in the middle of lockdown.
Highlighted
We brought together a historic Gaudí building and a group of artists and brands to turn historic landmark Casa Batlló into a one-night-only live stage, streamed to the world from home.
Project Description
When the pandemic stopped physical events, we suddenly had a strange kind of freedom: if nobody could come to our dance floors, maybe we could take the dance floor to places that had never hosted one before.
That’s how the idea of elrow Show was born with Desperados (a series of livestreams from “impossible” locations) and very quickly the conversation moved to a building we had always admired from the street: Casa Batlló.
Working with a UNESCO World Heritage site meant months of coordination with the city and the Casa Batlló team. The goal was clear: not a hidden party, but opening Gaudí’s house as a live stage for millions watching at home.
Creatively, we treated the building as the main act—adding light, music, and performance into its architecture without covering it. DJs Paco Osuna, De La Swing, and Tini Gessler played from inside one of Barcelona’s most iconic landmarks, turning the house itself into part of the show.
It proved something bigger for us: brand content can become a cultural moment when city, institution, and creativity actually build it together.
