Delusionville by Ron English
Delusionville by Ron English
elrow
WWW
2022
Delusionville, by Ron English
Delusionville, by Ron English
Project Credits
Concept & Co‑Creation: elrow x Ron English - Delusionville Theme
Artistic Lead (POPaganda Universe): Ron English, creator of Dlusionville and pioneer of “POPaganda”, blending high/low culture, branding and satire
Theme & Story Adaptation: elrow Creative Team, translating Delusionville’s underground, upside‑down animal society into a 360º party environment
First Major Show: Delusionville × Art Basel Miami 2022 at Factory Town (a 12‑hour mini‑festival from sunset to sunrise with BLOND:ISH, Paco Osuna, Dombresky, Cloonee, De La Swing, Manda Moor, Tini Gessler b2b Bastian Bux and more).
Production Scale (Miami):
6,000+ hours of work
135+ workers
80+ original art pieces and scenic elements to recreate Delusionville at real‑life scale
Partners: Link Miami Rebels, Space Miami / Factory Town, co‑producers for Art Basel; subsequent partners in Europe and beyond for touring editions
Highlighted
Delusionville is what happens when we fall in love with the mind of Ron English and decide to build his POPaganda universe full‑size around our dance floor.
Project Description
Our paths crossed with Ron English because we were looking for artists who didn’t just make “beautiful images”, but entire universes and Delusionville was exactly that.
A fully‑formed underground world populated by animal citizens, warped brand mascots and an upside‑down social order that had already lived in paintings, sculptures, designer toys, music and even a documentary. Inviting him into elrow’art meant stop referencing pop culture from the outside and step directly into the brain of the man who coined “POPaganda”?
Together we spent months reimagining Delusionville at real scale:
80+ pieces of custom art
Mutant billboards
Giant characters
A main stage that felt like a cracked‑open cartoon city
And 6,000 production hours for exemple to build a technicolor underworld inside Factory Town for Art Basel Miami 2022
Creatively, it opened a door we haven’t closed since. Delusionville proved that our themes could carry the same satirical bite and visual density as a museum show and it cemented elrow’art as a platform where artists like Ron don’t just hang on the walls, they get to build the whole world we party in.
Project Credits
Concept & Co‑Creation: elrow x Ron English - Delusionville Theme
Artistic Lead (POPaganda Universe): Ron English, creator of Dlusionville and pioneer of “POPaganda”, blending high/low culture, branding and satire
Theme & Story Adaptation: elrow Creative Team, translating Delusionville’s underground, upside‑down animal society into a 360º party environment
First Major Show: Delusionville × Art Basel Miami 2022 at Factory Town (a 12‑hour mini‑festival from sunset to sunrise with BLOND:ISH, Paco Osuna, Dombresky, Cloonee, De La Swing, Manda Moor, Tini Gessler b2b Bastian Bux and more).
Production Scale (Miami):
6,000+ hours of work
135+ workers
80+ original art pieces and scenic elements to recreate Delusionville at real‑life scale
Partners: Link Miami Rebels, Space Miami / Factory Town, co‑producers for Art Basel; subsequent partners in Europe and beyond for touring editions
Highlighted
Delusionville is what happens when we fall in love with the mind of Ron English and decide to build his POPaganda universe full‑size around our dance floor.
Project Description
Our paths crossed with Ron English because we were looking for artists who didn’t just make “beautiful images”, but entire universes and Delusionville was exactly that.
A fully‑formed underground world populated by animal citizens, warped brand mascots and an upside‑down social order that had already lived in paintings, sculptures, designer toys, music and even a documentary. Inviting him into elrow’art meant stop referencing pop culture from the outside and step directly into the brain of the man who coined “POPaganda”?
Together we spent months reimagining Delusionville at real scale:
80+ pieces of custom art
Mutant billboards
Giant characters
A main stage that felt like a cracked‑open cartoon city
And 6,000 production hours for exemple to build a technicolor underworld inside Factory Town for Art Basel Miami 2022
Creatively, it opened a door we haven’t closed since. Delusionville proved that our themes could carry the same satirical bite and visual density as a museum show and it cemented elrow’art as a platform where artists like Ron don’t just hang on the walls, they get to build the whole world we party in.
For a few hours the clubs started looking like a place where cartoon animals run the city and every billboard is in on the joke.
The most story-driven elrow theme we had ever produced.
The most story-driven elrow theme we had ever produced.
A world of technicolor animal citizens, twisted billboards and satirical icons that turned our shows into the most ambitious, story‑driven elrow theme we had ever produced.
POPaganda meets party, street art, and rave culture.
POPaganda meets party, street art, and rave culture.
