|
|
Art
Art
Large-Scale
Large-Scale

Hallucinarium by Alex & Allyson Grey

Hallucinarium by Alex & Allyson Grey

elrow
WWW
2024
  • Hallucinarium, by Alex & Allyson Grey

  • Hallucinarium, by Alex & Allyson Grey

Project Credits
  • Concept & Art Direction: Alex Grey & Allyson Grey

  • Creative Production: elrow Creative Team & A.02

  • Costume Design: Alex Grey & Allyson Grey

  • Stage Design & Sculptural Installation: elrow Production, based on original artwork by Alex & Allyson Grey

  • Connection & Introduction: Ron English

  • Musical Curation (Premiere): HUGEL, Cloonee, Chelina Manuhutu, Toni Varga, Bastian Bux, Eats Everything b2b Andres Campo

  • Venue (World Premiere): Amnesia Ibiza

  • Photography & Documentation: elrow Content Team

  • Executive Producers: Juan Arnau Jr. & Cruz Arnau

Highlighted

Hallucinarium is a dream come true. We turned Alex & Allyson Grey’s visionary work, into an immersive show where people literally dance inside their creative universe.

Project Description

We had been following Alex and Allyson Grey’s work for over a decade before meeting them. Their art makes the invisible visible, turning the human body into energy, light, and consciousness. When we were introduced through our friend Ron English, it felt less like a start and more like a continuation of a long conversation.

During the pandemic we were already exploring the human body in shows like Dance with the Serpent, but with them we went deeper, into the idea of the soul. That became Hallucinarium.

Over six months, they worked closely with our team to turn their visual language into a full immersive world. Every costume, set piece, and structure came directly from their art, not from a traditional show brief.

Allyson’s Secret Writing became a living code across the space, while Alex’s sacred geometry shaped the architecture around the stage and crowd.

From there, we built characters, costumes, and props that brought their universe to life night after night inside the club.

Project Credits
  • Concept & Art Direction: Alex Grey & Allyson Grey

  • Creative Production: elrow Creative Team & A.02

  • Costume Design: Alex Grey & Allyson Grey

  • Stage Design & Sculptural Installation: elrow Production, based on original artwork by Alex & Allyson Grey

  • Connection & Introduction: Ron English

  • Musical Curation (Premiere): HUGEL, Cloonee, Chelina Manuhutu, Toni Varga, Bastian Bux, Eats Everything b2b Andres Campo

  • Venue (World Premiere): Amnesia Ibiza

  • Photography & Documentation: elrow Content Team

  • Executive Producers: Juan Arnau Jr. & Cruz Arnau

Highlighted

Hallucinarium is a dream come true. We turned Alex & Allyson Grey’s visionary work, into an immersive show where people literally dance inside their creative universe.

Project Description

We had been following Alex and Allyson Grey’s work for over a decade before meeting them. Their art makes the invisible visible, turning the human body into energy, light, and consciousness. When we were introduced through our friend Ron English, it felt less like a start and more like a continuation of a long conversation.

During the pandemic we were already exploring the human body in shows like Dance with the Serpent, but with them we went deeper, into the idea of the soul. That became Hallucinarium.

Over six months, they worked closely with our team to turn their visual language into a full immersive world. Every costume, set piece, and structure came directly from their art, not from a traditional show brief.

Allyson’s Secret Writing became a living code across the space, while Alex’s sacred geometry shaped the architecture around the stage and crowd.

From there, we built characters, costumes, and props that brought their universe to life night after night inside the club.

Hallucinarium is a full‑club show built with Alex & Allyson Grey, where their symbols, colors and characters take over the room and people end up not just watching, but experiencing their art.

A kaleidoscopic initiation into the architecture of the soul.

A kaleidoscopic initiation into the architecture of the soul.

The physical build took another six months. Many of the main pieces started as 3D models to test scale, movement and sightlines before a single screw was drilled.

Some elements, like the giant rotating head, went through multiple prototypes until everybody (Alex, Allyson and u) felt that the movement matched the intention behind the piece.

Alex and Allyson were not distant names on a poster. They were deeply involved in choices that most people assume happen far away from the artist: colour temperatures, material finishes, what happens when a strobe hits a specific pigment..

They spent days with us at WOW Factory in Ibiza reviewing pieces in person, repainting and adjusting details by hand to make sure they felt aligned with their original work

The production process was unusual from the start. Alex and Allyson work with a brush, not a screen. To match the finish of their original work, we hired painters to hand-paint every piece manually, no airbrush..

30+ performers brought Alex & Allyson’s angels and creatures to life.

30+ performers brought Alex & Allyson’s angels and creatures to life.

From Ibiza to Chicago, Miami to Lisbon, Barcelona to beyond.

Alex and Allyson were directly involved throughout, giving feedback on technique, colour temperature and finish until each element felt consistent with their work.

We also designed a family of inflatable pieces that could travel, be thrown into the crowd, and sometimes even leave the venue as souvenirs. Each inflatable started as a miniature “portable icon” from the Hallucinarium universe, not just as a generic party toy.

By the time we were ready, we did not feel we had built a stage set. We felt we had built a living, breathing universe that just happened to use a club as its body.

Quote

"After years following Alex & Allyson’s work, Hallucinarium became the perfect soul-driven connection for our next immersive experience."

"After years following Alex & Allyson’s work, Hallucinarium became the perfect soul-driven connection for our next immersive experience."

Juan Arnau
|
Barcelona, ES