Nowmads - Immersive Show
Nowmads - Immersive Show
elrow
WW
2017
Nowmads - Immersive Show
Nowmads - Immersive Show
Project Credits
Concept & Creation: elrow In‑House Creative Team (Juan & Cruz + core creatives).
Story & World: Nowmads, New World - a tribe of time travelers crossing past, present and future through a star gate, mixing cavemen, space ravers, pyramids, totems and UFOs.
Launch & Early Development: First tested in Ibiza around 2017, refined through multiple seasons at Amnesia with sold‑out shows.
Global Touring: Nowmads has since travelled to Fabrik Madrid, Brooklyn Mirage (NYC), Lima, Eindhoven, Brazil XXL, Tenerife, Rotterdam and more as a flagship touring theme.
Key Milestone: Chosen as the opening theme for the new elrow 2.0 residency at [UNVRS] Ibiza in 2025 - the “New World” that debuts the hyperclub era.
Typical Capacity & Scale:
Ibiza club shows: 4,000–6,000 people per night depending on venue.
Arena/festival editions: 10,000–25,000+ attendees (e.g., Fabrik, Brooklyn Mirage, elrow XXL formats).
Production Investment:
Full‑scale theme
Custom star gate structure
Totems, inflatables & props
50–100 performers
Multi‑city touring logistics
Positioned internally as one of the core “pillar” shows that justify high six‑figure show budgets.
Highlighted
”Nowmads, New World” is one of our strongest original themes, so it was the natural choice to open our residency at [UNVRS] Ibiza and debut the next generation of elrow immersive shows.
Project Description
When we started sketching what would become Nowmads, New World, we were looking for a world that could grow with us, travel with us and eventually help us open entirely new chapters of elrow.
We start thinking about a tribe of Nowmads (not nomads in space, but in time) who wander freely between eras, dragging bits of each period into one chaotic-impossible present. From there the imagery exploded:
Star gates cut into club ceilings
Stone Age caves fused with neon pyramids
UFO
Characters that look half prehistoric, half futuristic
Dance floors where you genuinely don’t know if you’re at the beginning of civilisation or at its very end.
We first unleashed it properly in Ibiza around 2017 and it quickly proved itself as a monster. One of those shows where we could see, in real time, that the story was strong enough to fill Amnesia from the first minute to the last and then keep working when we exported it to Fabrik, Brooklyn Mirage, Lima, Eindhoven, Brazil, Tenerife and beyond.
Business‑wise, Nowmads very quickly became one of our backbone touring universes (we called as a “pillar show”) that justifies investments in sets, props and performers. Once you’ve built a star gate that can dominate a room, you need to keep it moving, the same structures and costumes that blew minds in Ibiza need to earn their life again in Madrid, New York or Lima, which is why Nowmads was deliberately designed as a modular, exportable city of time rather than a one‑off décor job.
Project Credits
Concept & Creation: elrow In‑House Creative Team (Juan & Cruz + core creatives).
Story & World: Nowmads, New World - a tribe of time travelers crossing past, present and future through a star gate, mixing cavemen, space ravers, pyramids, totems and UFOs.
Launch & Early Development: First tested in Ibiza around 2017, refined through multiple seasons at Amnesia with sold‑out shows.
Global Touring: Nowmads has since travelled to Fabrik Madrid, Brooklyn Mirage (NYC), Lima, Eindhoven, Brazil XXL, Tenerife, Rotterdam and more as a flagship touring theme.
Key Milestone: Chosen as the opening theme for the new elrow 2.0 residency at [UNVRS] Ibiza in 2025 - the “New World” that debuts the hyperclub era.
Typical Capacity & Scale:
Ibiza club shows: 4,000–6,000 people per night depending on venue.
Arena/festival editions: 10,000–25,000+ attendees (e.g., Fabrik, Brooklyn Mirage, elrow XXL formats).
Production Investment:
Full‑scale theme
Custom star gate structure
Totems, inflatables & props
50–100 performers
Multi‑city touring logistics
Positioned internally as one of the core “pillar” shows that justify high six‑figure show budgets.
Highlighted
”Nowmads, New World” is one of our strongest original themes, so it was the natural choice to open our residency at [UNVRS] Ibiza and debut the next generation of elrow immersive shows.
Project Description
When we started sketching what would become Nowmads, New World, we were looking for a world that could grow with us, travel with us and eventually help us open entirely new chapters of elrow.
We start thinking about a tribe of Nowmads (not nomads in space, but in time) who wander freely between eras, dragging bits of each period into one chaotic-impossible present. From there the imagery exploded:
Star gates cut into club ceilings
Stone Age caves fused with neon pyramids
UFO
Characters that look half prehistoric, half futuristic
Dance floors where you genuinely don’t know if you’re at the beginning of civilisation or at its very end.
We first unleashed it properly in Ibiza around 2017 and it quickly proved itself as a monster. One of those shows where we could see, in real time, that the story was strong enough to fill Amnesia from the first minute to the last and then keep working when we exported it to Fabrik, Brooklyn Mirage, Lima, Eindhoven, Brazil, Tenerife and beyond.
Business‑wise, Nowmads very quickly became one of our backbone touring universes (we called as a “pillar show”) that justifies investments in sets, props and performers. Once you’ve built a star gate that can dominate a room, you need to keep it moving, the same structures and costumes that blew minds in Ibiza need to earn their life again in Madrid, New York or Lima, which is why Nowmads was deliberately designed as a modular, exportable city of time rather than a one‑off décor job.
Nowmads works at any scale. Club shows, XXL arenas, elrow Town formats. It has never lost its power.
Nowmads ended up playing another role we didn’t fully see at the beginning, it prepared us for elrow 2.0.
Nowmads ended up playing another role we didn’t fully see at the beginning, it prepared us for elrow 2.0.
When we chose Nowmads: New World as the opening concept for our 2025 residency at [UNVRS], the world’s first hyperclub, it felt almost too perfect. A theme about crossing dimensions and timelines launching a residency about crossing the limits of what a club can be.
Inside [UNVRS], the multiverse idea finally met the kind of technology it deserved: 360º LED walls, kinetic ceilings, immersive audio and a dome that can literally become the star gate our characters have been talking about for years.
From an Ibiza warehouse to the world's first hyperclub.
From an Ibiza warehouse to the world's first hyperclub.
Same tribe, different cities, proving that time travel is the best passport we’ve ever invented.
