When Desperados came to us, they didn’t ask for another sponsorship logo, they asked for help turning an impossible idea into a real‑world party and a global piece of content.

SkyFest was the answer, a one‑off event in a secret location (La Seu d’Urgell) where we produced, with our usual elrow insanity and know‑how, the world’s first Hot‑Air Balloon Electronic Light Orchestra. Seven hot‑air balloons rising into the night with Jackmaster, Honey Dijon, Paco Osuna, Eats Everything and more playing from the baskets, all synced to a choreographed light show while a crowd of around 1,500–2,000 people danced on the ground beneath the Pyrenees.

From a business and production point of view, it was one of the riskiest collaborations we’ve ever taken on: six months of pre‑campaign to select and activate 250 influencers, a two‑day lead‑up experience with workshops and interactive installations to build anticipation, and a single night where everything depended on weather, wind speed and aviation rules.

Ff the breeze had shifted, the balloons simply would not have flown and the whole idea would have collapsed.

But the bet paid off: SkyFest won Grand Prix and multiple awards at the Campaign Event Awards, became Desperados’ most watched and shared content ever with more than 67 million views and positioned both them and us as credible voices in global party culture by proving that we could literally remix the rules of what a “festival” looks like.

For us, beyond the numbers, it was another proof that when a brand is willing to share risk (not just buy media) and trust us with something genuinely wild, we can build an experience that blows the minds of partygoers, DJs and marketers all at once.