Project Credits
Concept & Story: elrow Creative Team (Expediente Roween – “based on a true story”
Creative Direction & Script: elrow Story & Show Direction
Set & Scenic Design: elrow Production (Roween Mansion, tunnel of terror, pumpkin garden, graveyard, hospital, library)
Performers & Characters: elrow Performance Team (Roween family, Victoria, Candy, Tommy, clowns, priests, nuns, zombies, vampires)
Music Direction: elrow Music & Bookings (tech‑house, house and techno line‑ups adapted to each city)
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Our own haunted house, where Halloween becomes a 12‑hour horror rave you can dance inside.
Project Description
We always felt Halloween was made for us: costumes, characters, over‑the‑top drama and a crowd that actually wants to play along. Every elrow show already looks like a carnival of weirdos; October just gives everyone permission to push it even further. At some point we realised we didn’t want to “do a Halloween party”, we wanted to create our own horror universe and see how far we could take it.
That’s how Horroween was born, our answer to the classic Halloween club night. Instead of pumpkins and a spooky flyer, we came up with a full storyline, a cursed family (the Roweens) and a haunted mansion where the show, the music and the crowd all feel like parts of the same horror film.
Horroween is basically a haunted house blown up to festival scale. To reach “the home of terrowr” you go through tunnels, pumpkin fields, spider‑web forests and a family graveyard before you even glimpse the main stage and the mansion façade. Inside, every area has a role, a chaotic entrance hall, corridors that feel like horror mazes, and upstairs or attic spaces where everything gets darker and stranger.
Project Credits
Concept & Story: elrow Creative Team (Expediente Roween – “based on a true story”
Creative Direction & Script: elrow Story & Show Direction
Set & Scenic Design: elrow Production (Roween Mansion, tunnel of terror, pumpkin garden, graveyard, hospital, library)
Performers & Characters: elrow Performance Team (Roween family, Victoria, Candy, Tommy, clowns, priests, nuns, zombies, vampires)
Music Direction: elrow Music & Bookings (tech‑house, house and techno line‑ups adapted to each city)
Highlighted
Our own haunted house, where Halloween becomes a 12‑hour horror rave you can dance inside.
Project Description
We always felt Halloween was made for us: costumes, characters, over‑the‑top drama and a crowd that actually wants to play along. Every elrow show already looks like a carnival of weirdos; October just gives everyone permission to push it even further. At some point we realised we didn’t want to “do a Halloween party”, we wanted to create our own horror universe and see how far we could take it.
That’s how Horroween was born, our answer to the classic Halloween club night. Instead of pumpkins and a spooky flyer, we came up with a full storyline, a cursed family (the Roweens) and a haunted mansion where the show, the music and the crowd all feel like parts of the same horror film.
Horroween is basically a haunted house blown up to festival scale. To reach “the home of terrowr” you go through tunnels, pumpkin fields, spider‑web forests and a family graveyard before you even glimpse the main stage and the mansion façade. Inside, every area has a role, a chaotic entrance hall, corridors that feel like horror mazes, and upstairs or attic spaces where everything gets darker and stranger.
Horroween hosts four different stages: one house‑oriented, one techno, one hard techno and one breakbeat.
The night we started building our own horror movie.
The night we started building our own horror movie.
Horroween started as a club night, but it didn’t stay small for long. It’s no longer just “a theme”, it’s a full Halloween universe that can carry a one‑day festival by itself.
The tricky part with Horroween is balance. It has to feel genuinely unsettling, but still fun enough that you want to stay until the lights come on. We design it like a ride, where each zone has its own visual language and its own way of scaring you.
Some moments are straight comedy‑horror, others are more about tension: performers that get a little too close, scenes that suddenly unfold in the middle of the crowd, small details you only catch if you slow down and really look around.
