We grew up with heat, dust and warehouses (Florida 135, Monegros, city venues). Snowrow is us doing the opposite on purpose, taking our madness above 2,000 meters and dropping it on top of a ski resort in the Pyrenees. Together with Brunch Electronik and Grandvalira, we turned a classic ski trip in Andorra into a four‑day friends&family festival.

For four days, one of the biggest resorts in the Pyrenees becomes our playground. Mornings you ski or ride as usual, except you keep running into characters, mini‑shows and surprise DJ sets on the mountain. During the day there are elrow and Brunch Electronik sessions on terraces and key spots, where you can slide or walk straight into a dance floor in your snow gear. Down in the plazas, there are free areas with kids’ zones, games, food trucks and open‑air stages so families and non‑skiers also feel part of it.

Every afternoon and night the energy moves to a giant après‑ski site at the base, with 18+ shows under huge tents and up to 8,000 people dancing from late afternoon until midnight. Across the weekend, more than 30–40 artists jump between house, disco, tech‑house and techno, so each day has a different color.

Behind all that fun, Snowrow is one of the most complex things we’ve built. For the first edition we moved dozens of trailers of material into the mountains and worked with around 500 people between build, show days and teardown. We had crews for structures, tents, stages and power that can handle snow and sub‑zero nights, plus another huge team of technicians, security, catering and around 150 performers spread across slopes, plazas and the festival area. Together with Grandvalira and local partners we coordinated passes, access, hotels, transport and safety. On peak days, more than 15,000 people pass through the different points of the resort under the Snowrow umbrella.