elrow
WWW
2019
Endless worlds, contemporany artists, one playground. From Okuda's pop surrealism to Alex & Allyson Grey's spiritual inner visions.
We chose to open elrow’art with Kaos Garden for a reason. Bosch’s “Garden of Earthly Delights” had been haunting us for years, and when Ink and Movement introduced us to Okuda San Miguel, it felt like the missing link.
Okuda is a geometric prophet of pop surrealism, turning abandoned churches and factories into rainbow temples filled with faceless bodies and radiant creatures, so it made sense that he would be the first to reinterpret Bosch for a dance floor. Together with Okuda, Paco Osuna on music and Desigual as brand partner, we built a show where you could literally dance inside a contemporary version of Bosch’s triptych.
Kaos Garden premiered at Amnesia Ibiza in 2019 and then travelled to Miami during Art Basel and to Brooklyn’s Avant Gardner, where its US debuts sold out and pulled together a rare mix of art lovers, fashion crowds and our usual ravers.
After Kaos Garden, we knew the format worked and the idea had more potential in it. With Ron English, we stepped into Delusionville, his POPaganda universe of mutant characters, twisted cartoon archetypes and razor‑sharp social satire.
The result was a carnival of warped billboards, candy‑coloured creatures and satirical icons that turned the dance floor into a living critique of consumer culture, not just a pretty backdrop.
Then came Dance with the Serpent, our collaboration with NYCHOS, diving into the anatomy and symbolism of snakes: translucent bodies, X‑ray organs and a landscape exploring the parallels between light and dark, life and death, physical and metaphysical.
Together, these projects proved that elrow’art was not a one‑off with a single artist, but a growing constellation of worlds built from different voices, obsessions and visual languages.
Endless worlds, contemporany artists, one playground.
At elrow’art, contemporary artists see their visions come alive for the first time. Through performers, costumes and crafted worlds born from their imagination, their ideas move and pulse.
With Alex and Allyson Grey, elrow’art moved into its most spiritual chapter so far. Hallucinarium was where our entertainment lineage met decades of visionary art dedicated to mapping the invisible architecture of consciousness.
From the Chapel of Sacred Mirrors in New York to Amnesia Ibiza, we worked with them to bring sacred geometry, Secret Writing and their interdimensional beings into a 360º club environment where every surface, projection and character plugged into their cosmology. For us, Hallucinarium showed the full potential of elrow’art: we were no longer just making themes, we were building temporary worlds where art, music and the crowd’s behaviour were designed together from day one.
